Corporate Communications:
Carolynne Borders
Director of Corporate Communications
SMSC
80 Arkay Drive
Hauppauge, NY 11788
Voice: 631-435-6626
Fax: 631-273-5550
E-mail:
Media Contact:
Venera Cushman
Public Relations
McClenahan Bruer Communications
1500 SW 12th Ave.
Portland, OR 97201
Voice: 503-546-1035
Fax: 503-546-1001
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SMSC Announces USB 2.0 Flash Media Readers for High-Performance Multimedia and Computing Applications
EMBEDDED SYSTEMS CONFERENCE, SAN JOSE, CA – April 15, 2008 - SMSC (Nasdaq: SMSC), a leading semiconductor company providing innovative system solutions spanning analog, digital and mixed-signal technologies, today announced two new families of USB 2.0 Flash media readers designed to enable greater throughput and flexibility in consumer electronics and computing applications. The USB2240 and USB2250 Hi-Speed USB 2.0 controller families support a wide range of Flash media cards with improved data transfer performance, delivering higher data throughput and catering to new high speed formats.
The popularity of USB 2.0 makes the technology a preferred interface for removable storage media in consumer electronics and computing platforms. SMSC's new generation of USB Flash media controllers reduce bottlenecks with throughput speeds up to 35 MB/s – nearly twice as fast as previous generations of SMSC Flash media controllers. This bandwidth increase enables a host of rich-content applications, including streaming video, fast multimedia file transfer and higher performance of computing technologies like ReadyBoost™ for Windows Vista®. In trials using ReadyBoost, a technology that employs external Flash memory to boost performance in the Vista operating system, SMSC's new Flash media readers delivered significantly better performance than systems without high-performance Flash media readers.
The USB2240 and USB2250 were designed to improve performance of Hi-Speed Flash media types such as MemoryStick PRO-HG™, Secure Digital™ (SD), 8-bit MultiMedia Card™ (MMC) and CompactFlash® (CF) UDMA, but are capable of supporting all popular Flash formats in a single device. With read and write support for 24 popular Flash media formats, including CompactFlash, SecureDigital, SmartMedia™ (SM), Memory Stick™ (MS), xD-Picture Card™ (xD) and Multimedia Card families, the new product families support virtually any applications that need to support Flash media cards. In addition, the USB2250 can also read different Flash media formats simultaneously, adding even more flexibility for end-user applications.
"The USB2240 and USB2250 USB Flash media controller families are the latest members of a proven, successful product line from SMSC," said Mark Bode, Vice President of Connectivity Marketing at SMSC. "With improved performance, support for new card formats and optimizations specific to targeted applications, these new product families demonstrate SMSC's ongoing commitment to leadership in USB connectivity."
Like many USB connectivity solutions from SMSC, the USB2240 and USB2250 families are fully integrated, single-chip solutions optimized for high performance applications, such as notebook/ desktop computing, consumer audio/video equipment, portable consumer electronics, set-top boxes, printers, digital TVs and PC monitors. The USB2240 family, designed with space and cost efficiency in mind, offers an ultra-compact solution using multiplexed Flash media interfaces to deliver superior performance in a 36-pin QFN package for price-sensitive consumer electronics. The USB2250 is a full-featured Flash media reader and writer, with dedicated Flash media interfaces, in a 128-pin VTQFP package to support applications requiring access to multiple Flash media types concurrently.
SMSC's USB2240 and USB2250 families include industrial temperature qualified devices supporting -40° to 85° Celsius, which enables improved thermal characteristics that are required for many embedded applications.
Key Specifications:
Package
SD/MMC
xD
MS/MS Pro/ MS Pro-HG
CF/ CF-UDMA
LUN
External Memory Interface
-40° to 85°C
USB2240
36-pin QFN
1
USB2240i
36-pin QFN
1
USB2241
36-pin QFN
1
USB2241i
36-pin QFN
1
USB2242
36-pin QFN
1
USB2242i
36-pin QFN
1
USB2244
36-pin QFN
1
USB2244i
36-pin QFN
1
USB2250
128-pin VTQFP
4
USB2250i
128-pin VTQFP
4
USB2251
128-pin VTQFP
4
USB2251i
128-pin VTQFP
4
These new products will be demonstrated in SMSC's booth #2126 at the Embedded Systems Conference in San Jose, April 15-17, 2008.
About SMSC:
Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets key vertical markets including consumer electronics, automotive infotainment, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal embedded controllers, non-PCI Ethernet, ARCNET, MOST® and Hi-Speed USB.
SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.
Forward Looking Statements:
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, the effects of changing economic conditions domestically and internationally and on our customers; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.
Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" or "Risk Factors" for a more complete discussion of these and other risks and uncertainties.
SMSC is a registered trademark of Standard Microsystems Corporation. Product names and company names are trademarks of their respective holders.
