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Contact for SMSC:
Carolynne Borders
Director of Corporate Communications
SMSC
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SMSC Launches Korean Language Website

Hauppauge, New York - August 16, 2007 - SMSC (Nasdaq: SMSC) today announced that it has launched a translated version of its website for the Korea market. Visitors may now access corporate, product and market information for this region through SMSC's Korean domain at www.smsc.com/kr or via the home page of SMSC’s corporate website at www.smsc.com.

"The Korean semiconductor market is continuing on a path of rapid growth and development, particularly for consumer electronics and PC design," said Mitch Statham, Vice President of Worldwide Sales at SMSC. "Providing product information and other resources to these designers in their native language is a key element of our ongoing globalization initiative. It speaks to our commitment to staying close to our customers and meeting their requirements in ways that work most effectively for them."

In keeping with the phased development of SMSC's other local language websites, updated product and corporate information, as well as other resources, will continue to be added to the Korean language site in coming months.

About SMSC:

Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets key vertical markets including consumer electronics, automotive infotainment, PC and industrial applications. The Company has developed leadership positions in its select markets by providing application specific solutions such as mixed-signal system controllers, non-PCI Ethernet, ARCNET, MOST and Hi-Speed USB.

SMSC is headquartered in Hauppauge, New York with operations in North America, Asia and Europe. Engineering design centers are located in Arizona, New York, Texas and Karlsruhe, Germany. Additional information is available at www.smsc.com.

SMSC is a registered trademark of Standard Microsystems Corporation.

 

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